Our approach to Sustainability
Nearly the world has promised to improve the planet and the lives of its citizens by 2030.
Our sustainability framework is established around solid foundations which led to being developed organically and created an impact on our environment. Sustainability is incorporated into our model, applying our expertise and influencing our stakeholders to create a positive impact and drive shared value to be among the role models in the industry.
We ensure long-term sustainability by bearing in mind the social, environmental, and economic factors in the conduct of our operations. Furthermore, our commitment to responsible and ethical behaviors practices extends to the Board of Directors, stakeholders, partners, suppliers and volunteers.
Our sustainability roadmap is principally based on the 17 life-changing Sustainable Development Goals (SDGs), innovative thinking, improvement through cooperation, capacity and proficiency initiating partnerships that convey long term impact in our value chain and embed sustainability into our structures and approaches. Through our detailed research and determined campaigning, to empower a community where human resilience is enjoyed by all. Our sustainability framework is designed around the 3Ps of sustainability establishing three main pillars; which are the People (Human & Social), the Planet (Environment) and Physical Evidence (Economic Development); focusing on active collaboration with our social partners that implement impact-focused projects.
We examine and evaluate facts to find solutions for challenges by creating social entrepreneurial projects and leveraging on our resources to support the most socially disabled communities in Lebanon (mainly through women and youth empowerment and socio-professional reintegration). The latter can be achieved through Agricultural, Environmental, Micro Industrial, Touristic, Health Care initiatives and programs.
We tell the powerful stories of the people we work with, we mobilize partners around the world to drive the development of marginalized individuals and communities. We also empower people to elevate and overcome their vulnerabilities through development, guidance, education and training.